AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really ...

Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Actionable insight: Mobile is where the disruption from AI Overviews hits hardest. For industries like healthcare and gaming, where the mobile “Below %” rate is disproportionately high, securing top ...

Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.

ChatGPT is currently down for many users of the popular OpenAI service. When you try to ask ChatGPT a question, you likely ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Google Ads reporting now reveals how much PMAX spends on Search Partners and whether that traffic is actually driving value.

OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...