Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Kent joined the insurance brand in 2021 after working at 3M.

Uncommon’s Brooklyn Bridge Park installation and campaign film spotlight the chronic illness crisis.

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

Sarah Moore is tasked with making the brand more modern while tapping into nostalgia for consumers young and old.

Influencer marketers are examining campaign performance more closely as the industry matures—and as influencer marketing ...

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

Ad Age Tech Power List showcases 20 leaders in the ever-changing advertising, media and entertainment landscape.

Do you have a ‘dormant oatmilk preference’? Check today by taking a blind taste of coffee with Oatly instead of cow’s milk.

Argonaut campaign emphasizes the human connections and unique finds you just can’t get on Amazon.