With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Multiple Eagles were named to this year's All-Academic Team and a majority have earned the honor more than once.

Boston College softball transfer pitcher Gabriella Aughton has a new home. The Pittsburgh, Penn., native has signed with ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...