Shakira Reacts to Bad Bunny's Super Bowl Halftime Gig
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The soon-to-be Super Bowl headliner, along with Rauw Alejandro and Karol G, are re-energizing the genre for a brand new generation.
Bomba and Plena music, Puerto Rico’s traditional rhythms, are having a global moment. Bad Bunny has helped elevate the genres to new audiences.
The Latin-trap performer is probably the most important pop musician of our time. Key to his success is that the bigger he gets, the more local he seems.
The Italian superstar sat down for an Icon Q&A and also performed on the second day of Billboard Latin Music Week.
Saturday's finale hit new heights as he rapped alongside Puerto Rico heavyweights Ñengo Flow, Jowell y Randy, Dei V, Arcángel and De La Ghetto, then shocked the audience when Marc Anthony joined him for a song he hadn't performed in public in nearly 20 years.
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