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Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...
The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...
The Mammoth own the rights to unsigned defenseman Patrik Koch, who was reassigned to the Czech Extraliga 10 games into the ...
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...
The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...
Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...
The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...
Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.
The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys ...
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
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