The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

"I think in order for the Cracker Barrel patrons to return to Cracker Barrel, the woke woman CEO should resign," pro-Trump ...

The company said in a statement Tuesday: "We said we would listen, and we have," affirming that the classic imagery will ...

After days of backlash, Cracker Barrel reverted back to its existing logo and issued an apology. Was this move good business?

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last ...

The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change ...

The chain's brief change in logo is the most recent in a series of dustups where an unexpected response has blindsided retail ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Trump — protested the ...

After several days of contentious online discourse, the restaurant chain seems to have decided that it shouldn't try to fix ...

The president took to his Truth Social platform on Tuesday morning to offer his thoughts on the new Cracker Barrel logo, ...