On Saturday afternoon, the New York Giants defeated the Buffalo Bills 34-25 in Week 1 of the NFL preseason. Bills quarterback ...

For the footwear industry, none are bigger than Josh Allen's new shoe deal. Allen has been a Nike athlete since he entered the NFL in 2018, but the partnership appears to be over.

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his endorsement deal with Nike. Fans are wondering if he is switching to New Balance.

New Era recently announced Allen’s investment stake in the company, as well as his position as director of Billustration. And ...

View post: Indiana Fever Earn New Position in ESPN’s Power Rankings After Caitlin Clark Update In December 2021, Allen signed a multi-year endorsement deal with Nike, which included apparel and ...

If Josh Allen’s switch becomes official, it won’t just boost their NFL presence—it could cement New Balance as a true powerhouse in football’s off-field game.

The Buffalo Bills once again enter the season surrounded by hype and high expectations, largely due to reigning MVP and star ...

If Allen is indeed making the leap to New Balance, it would be a substantial get for the brand. Known more for its dominance in running shoes and lifestyle wear, New Balance has only recently ...

New Balance isn’t a huge name in the NFL world, but Allen joins Marvin Harrison Jr. of the Arizona Cardinals and Chase Young of the New Orleans Saints as players who wear the brand.

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during Bills' minicamp.