A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.

At a recent Coldplay concert from Gillette Stadium - home of the New England Patriots - lead singer Chris Martin offered a word of warning before cameras started zooming in on crowd members. "Now what we'd like to do is say hello to some of you.

Byron is married to Meg Kerrigan Byron, who subsequently deleted her Facebook page. Cabot has been married to Andrew Cabot, the CEO of Privateer Rum, although the current state of that marriage is not clear. It's the moment that launched a thousand memes, give or take a few.