“We made a big bet on new inventory and we’ve already seen higher customer engagement and retention. I believe that Rent the Runway’s momentum and customer loyalty is back." Our historic ...

After all, it’s the age-old marketing adage: Retaining an existing customer is always cheaper than attracting a new one. At this stage, using the data at your disposal is essential to fine-tuning your ...

Loyalty programs, subscriptions, VIP, memberships, winback email campaigns and discount codes — and even customer accounts that store payment info — are all examples of retention marketing in action.

Storch, who has been a Verizon customer for more than 40 years, cited a 2024 interview given by Brian Higgins, Verizon’s Chief Customer Experience Officer. He said “...it’s about the ...

It affects everything from brand reputation to employee morale, customer retention, and ultimately, your bottom line. When businesses fail to prioritize CX, the financial consequences can be ...

Before exploring customer retention, it’s key to remember there’s no silver bullet—staying competitive still requires ongoing R&D, product improvement, innovation, marketing, and brand building.