True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

Integrate the 7 P's of customer retention marketing into your strategy to increase loyalty, grow revenue, and profitability over the long run.

Indian insurers using Generative AI are reporting gains, customer retention has gone up by 14 per cent and Net Promoter Scores (NPS) have risen 30 per cent, according to information shared in a ...

Retailers around the world have learned that winning a customer once is not enough: true success lies in building loyalty over time. Smart customer retention tactics, rooted in personalisation, ...

Verizon is offering retention discounts and a new Valued Customer discount, but only if you threaten to leave. Here's how you can trigger it!

Following backlash for killing lifetime loyalty discounts, Verizon is offering some disgruntled customers $20 off their bill for a year ...

In a surprising turn of events, telecommunications giant Verizon has been forced to backtrack on a new policy, a decision stemming directly from a wave of customer complaints.

Verizon customer perk phone plan changes eliminate Apple Arcade and Google Play Pass benefits as wireless competition intensifies.

Tesla customer loyalty was massively impacted by Elon Musk’s decision to back Donald Trump. Retention sank by almost 35 percent according to new S&P Global figures reported by Reuters.