The app's efficiency push shows it's following in the footsteps of its Big Tech peers, and its sellers aren't happy.

TikTok is expanding Manage Topics, a feature that lets you customize how often content in the platform’s top 10 categories ...

TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...