PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whenever serious topics come up, you turn into Chandler Bing—cracking jokes or dropping sarcastic one-liners to lighten the ...

This method involves abstaining from all skincare products: no cleanser, no moisturiser, no water to let the skin’s barrier ...

Sydney Sweeney’s new Dr. Squatch partnership caused quite the buzz online, and in an exclusive interview with E! News, the Euphoria star reacted to her viral moment.

As a result of the hashtag ban, if you search for 'SkinnyTok', the only outcome will be a notification encouraging users to ...

TikTok recently banned search results for the popular weight-loss hashtag, citing a growing number of posts that violated ...

Each year, the internet births a new lexicon, one that's as fast-moving and unpredictable as the online trends that fuel it. 2025 is no different, with a fresh crop of viral slang that’s quickly ...

Like the name suggests, this summer hair trend mimics the coloring of a fox’s tail, creating a gradient that shifts from red to black at the tips. "Foxtail hair is different from anything you've ever ...

Looking to shop the buzziest beauty , home and fashion products on the market? PureWow’s new live shopping series on TikTok ...

That’s why most brow and color pros recommend seeing a trained professional, especially for your first time. A licensed tech can safely lighten your brows while helping you land on the right tone and ...

Ariana Grande, Meghan Trainor and more celebrities have been open and honest about beauty treatments and cosmetic procedures ...