According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

Parker Posey and Amy Sherman-Palladino put their own spin on the contemporary bob trend, while Benito Skinner and Madeline ...

Now, butter yellow is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just ...

Face taping for wrinkles is a popular TikTok beauty hack. Here, a plastic surgeon explains how—and if—it actually works. Plus ...

As women around the world continue to share their complex, multi-step bedtime beauty regimes, Olivia Petter asks what this ...

Textured manicures are one of our favorite nail trends of the year, and these seashore core designs are adorable for any ...

On my summer to-do list? Drink lots of margs by the pool (and in tandem, try to avoid margarita burn ). Eat fries on patios ...

“Short nails have always been practical, but now they’re finally being seen as fun too,” says Monet. “People are realizing ...

The updated ranking from Cosmetify highlights brands like NYX and Rhode, while legacy names such as Charlotte Tilbury and Sol de Janeiro lose ground to faster-moving, viral-driven competitors ...