As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.
When Zambian teacher Dora Moono Nyambe started posting videos on TikTok three years ago, she had to ask her daughter's ...
The study found that TikTok’s technological affordances indirectly increase addiction by first increasing engagement. The more users engage, the more likely they are to lose track of time – a ...
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