Mattel is releasing an Ilona Maher Barbie as part of its new campaign with international rugby stars to encourage girls to ...

Ilona Maher is a Barbie girl ... in a rugby world. The 2024 Olympic rugby bronze medalist for Team USA is being honored with ...

New Zealand rugby legend Portia Woodman-Wickliffe will have a Barbie doll modelled on her.

The organization is diversifying hockey and expanding the sport by renovating rinks, organizing free hockey clinics, and more ...

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Sky Sports NFLs new series NFL to the World shines a light on stories of how American Football has expanded beyond the ...

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...

England Red Roses star Ellie Kildunne has been honoured with her own Barbie doll alongside US sensation Ilona Maher.

The landscape of women’s sports is evolving at an unprecedented pace. Developing athletes who are not only physically skilled but also psychologically ...

Red Roses star Ellie Kildunne told Sky News that she hopes England's Rugby World Cup win does more for the sport.

Dame Lisa Carrington leads the Kāhu basketball team, empowering young women and shaping the future of women's sport in New ...

Nicolle Dean takes us through the crowdfunding strategy that earned her shoe startup a six-figure funding round.