Sezzle’s SEZL merchant acquisition strategy has evolved. Firstly, the company has moved away from a volume-based approach and ...

Discover how digital marketing is evolving in a privacy-first world. Learn about key trends, challenges, and strategies to ...

In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

The sentiment surrounding PayPal is historically bad. Even when considering zero revenue growth for the next eight years, the ...

In addition to advertising, Spotify's core business remains the Premium branch, where users pay for ad-free access ... In short, Spotify’s strategy is working, but it is operating in a market ...

There comes a time in every company’s existence when “a board asks the brand marketer to validate their existence,” Matt ...

Members of group B are less appearance-oriented, but they value comfort; they're willing to pay $10 for the exterior package and $9 for the interior. Dynamic Pricing Strategy. In dynamic pricing ...

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. These breakthrough strategies propped up brand results, ...

Marketing efforts also change periodically ... Even though the verbiage might change, the actual necessity of pay transparency strategies aren’t going away, she said.