In the age of AI-powered search and discovery, social, mobile, digital video, and retail media channels all play a vital role ...
Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors.
Publicis West Africa (PWA) has announced the official launch of Ghana’s first advanced Out-of-Home (OOH) measurement platform ...
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...
Campaign Middle East on MSN
Industry Snapshot: How Elevision is redefining data-led OOH
OOH now acts as the foundation of omnichannel campaigns, triggering sequential storytelling across mobile, social and CTV.
Campaign Middle East on MSN
Industry Snapshot: What’s driving OOH demand
StarzMedia & Media Mix's Paul Abouchacra on the OOH formats and innovations drawing the most advertiser interest across MENA.
billups' EMEA CEO James McEwan and managing director UK Nick Bell, examine the current state of out of home (OOH) advertising ...
The prospect of revisiting old rebel artists can induce a particular species of dread in the gallery-goer—the sneaking ...
Bizcommunity on MSN
Ghana gets first OOH measurement platform
Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched and will provide precise audience insights ...
When pressed, do you choose your idol or your friend? That was the question essentially given to Hall of Fame guard Dwyane Wade on his podcast on the WyNetwork ...
A hospital security guard has been in a coma for more than five weeks after what prosecutors have described as an angry ...
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised ...
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