Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

Though Nike's global brand recognition remains strong, the company faces significant headwinds that could impact its future ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Japanese musician Hiroshi Fujiwara’s Fragment Design had an interesting collaboration with Nike resulting in the Air Force 1 ...

The NBA’s 2023 most valuable player and last season’s top European goal scorer aren’t Nike or Adidas athletes. When playing, ...

Kanye West’s Adidas Yeezy Slides literally changed the game when it comes to slide-on slippers. In fact, you can see its ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

For A’mariae, a ninth grader who envisioned a high-tech shoe that could be transformed from sandals to sneakers to boots with ...