Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...

An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the ...

The Nielsen Company today revealed the extent to which online consumers in the Middle East intend to use different connected devices to access the Internet in the coming year. Nielsen’s Global ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

Shaheen Cader Meanwhile, according to a Nielsen Internet Use Survey, carried out among 15 to 60 year olds, which was unveiled for the first time this week; 44% of those surveyed went online via their ...