Levi Jeans Heir Wins San Francisco Mayor Election After Self-Funding Campaign with Billionaire Mom Mimi San Francisco mayor-elect Daniel Lurie contributed $8.6 million of his own money for his ...

The Democrat, 47, was elected after defeating incumbent mayor London Breed, who conceded on Thursday, Nov. 7. Lurie self-funded his campaign with his mother, Miriam “Mimi” Haas.

San Francisco’s first Black female mayor, London Breed, conceded the race for mayor to Levi Strauss heir Daniel Lurie on Thursday, pledging a smooth transition as he takes over the job.

His mother, Mimi Haas, who married into the family that inherited Levi Strauss, is a billionaire and the largest single shareholder of the company.

San Francisco’s first Black female mayor, London Breed, conceded the race for mayor to Levi Strauss heir Daniel Lurie on Thursday, pledging a smooth transition as he takes over the job.

The Democrat, 47, was elected after defeating incumbent mayor London Breed, who conceded on Thursday, Nov. 7. Lurie self-funded his campaign with his mother, Miriam “Mimi” Haas.

San Francisco's first Black female mayor conceded the race for mayor to Levi Strauss heir Daniel Lurie after a brutal campaign over homelessness and public safety.

Lurie is an heir to the Levi Strauss & Co. fortune through his mother, Mimi Haas, who wed Peter Haas when Daniel was a child.