A new era of collaboration and sports sponsorship began last Tuesday night, January 7, 2025, when the University of Texas Longhorns faced off against the Auburn Tigers at the Moody Center in Austin.

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Mickelson's become one of those "jogger guys," and now he's signed Primo as the official golf apparel sponsor of Mickelson's LIV Golf team, HyFlyers GC, the companies announced Monday morning.