Professor Watson has announced enhancements to the Small Business Management and Entrepreneurship course curriculum, ...

Janek Performance Group reports that custom sales training outperforms generic programs by aligning with specific team needs, ...

Lingo24 is a UK-based business that used to derive around 70% of its sales from the domestic market. In 2006, it sought to expand operations internationally, both to increase sales and to diversify ...

Here's how to systematize curiosity in your own marketing practice: • Test assumptions. Before developing any strategy, ...

The solution lies in transforming a previously reactive customer support department into a proactive CX Hub. To help ...

Philip Morris International Sustainability explores PMI's shift from cigarettes to smoke-free alternatives, delivering ...

NetworkNewsWire Editorial Coverage NEW YORK, Oct. 6, 2025 /PRNewswire/ -- The story today is not simply that gold prices are ...

Here’s the deal: people want to know why you matter. A value proposition is just a fancy way of saying what you offer that’s ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Faced with unprecedented, fast-moving competition, modern marketers often grapple with a critical weigh-up. Should they prioritise immediate lead generation to boost short-term revenue? Or is it best ...

Brands that weave cultural understanding into their core and consistently demonstrate this approach transform trust into ...

An MMM Program student shares how the dual-degree program is equipping him with a powerful toolkit for solving complex ...