Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Fast casual restaurants are seeing a boost in customers using loyalty programs through shifting economic behaviors. Flexibility, personalization, and surprise rewards are becoming central to how ...

In today's competitive landscape, restaurants are under pressure to deliver same-store sales growth while protecting margins. Leading brands are discovering that modern loyalty programs - when ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

Forget the battle for chicken sandwich supremacy. The loyalty program wars are coming. Stream NBC 5 for free, 24/7, wherever you are. Restaurant digital orders surged 124% in the year ended in March, ...