I'm Sora. I'm gonna show you my skincare routine. I'm literally, literally shy person. First step, wash my face. This is my ...

SAN FRANCISCO — In the Next Big Thing section of a Sephora in San Francisco, customers compare bottles of toner, eyes catching on the sleek pastel labels reading “Made in Korea.” “Korean skincare ...

The allure of South Korean 'glass skin' trend is gaining popularity all across the Indian subcontinent. The radiant, poreless, and translucent complexion achieved from a particular K-beauty ritual is ...

Snail mucin, a K-beauty sensation, is revolutionizing skincare with its potent blend of allantoin, glycolic acid, and antioxidants. This natural secretion effectively hydrates, repairs scars, and ...

Jo Min-su was working towards a computer science doctorate at one of South Korea’s best universities when he found his calling: building a better lip gloss. The 30-year-old sat near his booth at Seoul ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Scalp serums are formulated to target the scalp, offering more focused care beyond ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. If you’ve ever dipped your toes into Korean beauty ...

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...

Kim Kardashian is making perfect use of her time in Korea. The reality TV star recently shared an Instagram update from her trip to the country with friends. Her photo carousel featured the ...

You guys loved the first one so much, we are back with Part 2! We have no shame in getting beauty inspo from TikTok. You have to take influencers with a grain of salt, but sometimes, they know what ...