“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

A Korean American woman is speaking out about the beauty standards in Korea and the harmful effects they had on her growing up. Adeline Kim (@adelinehkim), 23, who was born in the United States but ...

I've said it once, and I'll say it again: Korean beauty products are a game-changer. Over the last year or so, I've incorporated more K-beauty brands into my skincare routine, and my skin has ...

Korean K-beauty products have caught the imagination of skincare buyers around the world Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

The K-beauty craze has been going strong for years, after first taking off in the Western world in 2011 with the introduction of BB creams—blemish balm creams—which had been popular in South Korea ...

These best-selling Korean beauty products can help you achieve the dewy, luminescent glow that K-beauty is known for. Our editors and experts handpick every product we feature. We may earn a ...