Korean beauty brand TIRTIR announces V as their first-ever global brand ambassador. Shop his skincare picks like the Mask Fit ...

From sports to screen, singer and actress So-Yeon Kang opens up about embracing both athleticism and self-care, and how ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

If your face has been looking dull due to dark circles lately, this one's for you! Try Yeji's Korean beauty hack to get rid of tired-looking eyes and puffiness.

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

K-Beauty label Purito earns its stellar reputation with its SPF formula that is incredibly lightweight, easily absorbed and ...

When it comes to innovative skincare that’s gentle yet highly effective and (actually) affordable, there’s one that reigns ...

Hosting five of the brand's most popular and nourishing formulas, this gift set is the answer to plump, hydrated skin ...

In addition to broad-spectrum protection from the sun’s rays, this sheer sunscreen from Japanese brand Shiseido also delivers ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Hair and make-up experts Pony, LeoJ and Cha Hong guide Manhattanites through incredible transformations. Read more at ...