Results agility means shifting the focus from activity to outcome. In this example, the better measure might be first-contact ...

In today’s fast-paced accountancy world, the real question is not whether firms track their performance — but whether they’re measuring what truly matters.

Without clear ways to measure AI, we risk two extremes: overhyping capabilities, or deploying systems irresponsibly. This ...

Explore how marketers are redefining key performance indicators (KPIs) in the digital age at DigiPlus Fest '25. Learn about the evolution beyond CPC and the importance of measuring digital performance ...

For online brokers operating in one of the most competitive digital landscapes, growth isn’t just about reaching more traders – it’s about understanding which actions truly drive value. Yet, many ...

Cash flow is the heartbeat of any business. Without it, even profitable companies can quickly run into trouble. Accounts receivable (AR), the money owed to a business by customers, is a critical ...

Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

Why we’ve got integrity so wrong when it comes to KPIs By Chantelle Botha EVERY employment contract is a promise of value ...

When a leader is operating in a constant state of reaction, they lack the mental space required for true innovation and ...

The scoreboard is being rewritten. Over the past few months, advertising conversations have distilled down to clicks and ...

The Minister for Lands and Natural Resources, Emmanuel Armah-Kofi Buah, says his ministry is introducing key performance ...