Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...

Their immense power to use social media to make nearly anything ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly ...

Looking further into social listening data, consumers have specifically requested this from KFC. We designed a product based on our consumers' demand; however, we saw an opportunity in utilizing the..

KFC partners with premium gelato maker to create limited-edition gravy-flavored frozen dessert, featuring peppercorn and chicken ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...