I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come ...

In the early 20 th century, Guinness breweries in Dublin had a policy of hiring the best graduates from Oxford and Cambridge to improve their industrial processes. At the time, it was considered a ...

Basic concepts in hypothesis testing, including effect sizes, type I and type II errors, calculation of statistical power, non-centrality parameter, and applications of these concepts to twin studies.