Brady Corbet's Post World War II American Epic, 'The Brutalist,' starring Adrien Brody, has had a successful streaming debut ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Dimitrios Kambouris/Getty Images “The HBO Max reversal isn’t just a branding U-turn; it’s a flashing neon sign pointing to a critical juncture in the streaming landscape that the ‘content ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...