Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

The Buffalo Bisons were one of 47 teams who responded to “Last Week Tonight” host John Oliver’s recent pitch to rebrand a ...

EXCLUSIVE: Calgary-based Peterson Polaris Corp has come on board dystopian action horror feature What’s Left Of Us, directed ...

John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the ...

Of course, Oliver did actually roast the rebrand, by comparing it to Donald ... As Oliver explained this, images of HBO Max’s many names over the years were shown onscreen.

Discovery’s decision to revert the name of Max to HBO Max after just two years ... “We just cannot wait for his hot take on this whole rebrand. We think it’s going to be pretty hot ...