HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

We’re not quite there yet, but it sure feels imminent.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...