Yahoo

Fender CBS guitars get a bad rep – but what actually changed?

Credit: Future/Phil Barker CBS bought Fender because it saw the potential for a bigger market share and greater profitability ...
Business Insider

Vintage guitars are all the rage — and Fender has a new lineup of instruments to serve the market

Fender's new "Vintera" series of iconic electric-guitar and bass designs seeks to bring vintage aspects from the 1950s, 1960s, and 1970s to modern artists and customers. The lineup is made in Mexico ...

Fender invited music fans to design their own Telecaster. They received over 1,500 applications – and turned four into a reality

Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to ...
Rolling Stone

Fender Is Expanding its Audience Through More Than Just Guitars

Andy Mooney gets asked about his thoughts on drum machines and Auto-Tune a lot. People “expect me to hate them, but I love them all,” says the Fender CEO. Mooney doesn’t see the soaring popularity of ...