The 23-year-old brand is one of South Korea’s most pioneering forces. With a new flagship at home in Seoul, it’s ramping up ...

Five years after a small volunteer team first tested the idea of a grassroots K-culture convention in London, Hallyu Con has ...

Damage to the Cheonan distribution center has triggered widespread delivery delays, though the company says new winter goods ...

Experts say this preference reflects both cultural psychology and practicality. Read more at straitstimes.com. Read more at ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

The 27-year-old K-pop star designed 24 original looks, putting on a fashion show with young models: “Six months ago, [life] ...

Renowned designer Kim Jung-ah elevated K-fashion with spectacular shows and artistic direction at the 20th Asia Model ...

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Dongdaemun Market, located in the heart of Seoul, is South Korea's largest fashion and culinary center. It operates until ...

Luxury brands enlist idols like Twice for Victoria's Secret Fashion Show to expand their global reach and generate buzz. Read ...

BLACKPINK’s Jisoo recently participated in a photo shoot for the fashion magazine ELLE Korea. In the interview that followed ...