PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So you’ve found your signature scent. But when it comes to the eau de toilette vs parfum versions, which should you choose?

is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of classic ...

Perfume Genius will return this spring with an album that he’s describing as one of the boldest artistic statements of his 15-year career. Glory, out March 28 on his longtime label Matador Records, is ...

Find long-lasting fragrances for every occasion and mood and strike a lasting impression wherever you go. Choose from the ...

Emma Chopova and Laura Lowena-Irons discuss the development of their character-driven fragrance and candle line, which ...

The thing that any beauty lover wants is some luxury without it testing your wallet. When luxury is being mentioned, Chanel is the name that is mentioned instantly and makes you think of things like ...

Once the pairings have been established, our team conduct side-by-side comparisons and ultimately, get smelling each perfume. We assess similarities like how close the top, heart and base notes align ...

Looking for a unique fragrance for the New Year? We have covered eight hazelnut fragrances that you can try in 2025.