You simply cannot get more iconic than Chanel No.5. The fragrance became synonymous with ... chain that bears Gabrielle Chanel's favorite number. A limited-edition collector's item.

Chanel head perfumer Olivier Polge sheds light on how the house ensures the continuity of its celebrated fragrances.

The world’s most iconic perfume, Chanel No.5, celebrates its 100th anniversary this year. Like all of Coco Chanel’s memorable creations, No.5 broke with the traditions of the time to establish a new ...