The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

Frictionless transactions, visibility and traditional convenience are among the drivers of the customer value proposition.

Rajiv Dingra Rajiv Dingra was a techbro before even the term became the "it" thing. Not a techbro in the conversational sense ...

The Drum’s commerce media columnist, Kiri Masters, sits down with Brian Monahan, the former Dentsu exec charged with shaking ...

I received this headline question from a founder who wants to sell his franchise brand to private equity in a few years. He ...

SAN FRANCISCO — Big Brand Tire & Service is poised to become one of the biggest automotive service and tire dealership in the ...

No doubt Apple possesses a strong moat, a prerequisite for sustainable rates of growth. Read what investors need to consider ...

The allotment status for the highly anticipated Tata Capital IPO is expected to be finalized on October 9. Investors will be ...

LRT Capital Management, an investment management company, released its “LRT Global Opportunities Strategy” third-quarter 2025 ...

Lab-grown diamonds and customization are shaking up the jewelry market offering a new blueprint for legacy industries.

Tesla, Inc. is now a sell, with near-term risks, demand threats, and high valuation. Click here to find out why I rate TSLA stock a Sell.