The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

Frictionless transactions, visibility and traditional convenience are among the drivers of the customer value proposition.

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...