This is an industry dominated by data, technology and methodologies, but ultimately it is humans that determine its success ...

Sitarahub, India fast-emerging trade and commerce ecosystem, has officially launched the country first Premium 360° Trade ...

Tinuiti gets a lot of attention in New York, and that’s not by chance. They’re one of those agencies people mention when you talk about smart media planning. They’ve recently been named the U.S. media ...

B2B SEO targets companies as customers. The targeted audience is mainly professionals seeking specific solutions. They often take a longer time to decide and require quality leads; meanwhile, B2C ...

Discover how AI is revolutionizing the creator economy, empowering individuals to create content more efficiently and connect ...

An Atlanta marketing and communications agency continued its rapid growth with a spicy acquisition.

Sweden-based Spotify Technology SA has agreed to buy podcast advertising and publishing platform Megaphone, it said on Tuesday, the latest in a series of a deals to boost its podcast platform.

In the age of data-driven decision-making, access to clean, unbiased, location-specific web data is not just a technical ...

Comcast Corp's NBCUniversal on Thursday said it will give local U.S. advertisers access to buy more digital and streaming TV advertising inventory and introduce the ability to target those ads to ...

Sithembile Ntombela, GM marketing, Brand SA, Thandiwe Mathibela, head of PR, South African Tourism and Sylvester Chauke, founder and CEO of DNA Brand Architects explain how creative work feeds into ...

Adobe launches a new suite of specialized AI agents for the B2B market, designed to automate complex sales and marketing by ...

The first night of The Loerie Awards took place on Thursday, 9 October at the iconic Cape Town City Hall.Saatchi & Saatchi ...