Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

The next era of B2B advertising will be measured in outcomes, driven by AI, multi-channel orchestration, and buyer-centric ...

The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks This Ad Age B2B Agency of the Year honor follows a string of ...

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

B2B digital media and marketing agency DWA has been acquired by Dentsu Aegis Network to expand its current B2B offering. The agency will now be known as DWA, a Merkle company, having been brought ...

The B2BMX lounge at AWNY offers the opportunity to hear from decision-makers from industries you won’t find at traditional ...

The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change? Code and Theory has developed into the emerging tech arm of Stagwell, ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an ...

Digital Spotlight, a data-driven digital marketing agency specializing in search marketing for Surgeons, Professional ...

Today during its EXPLORE Connect B2B event for APAC partners, Expedia Group unveiled a new suite of AI and machine ...