A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has kept its logo the same for years.

Kawasaki replaced its stylized “K” logo with the River Mark in 2021, a symbol tied to the company’s heritage and future sustainability goals.

Harley-Davidson's logo wasn't always orange and black, and not every Harley logo today carries that color scheme. Here's how ...