PIA apologized for an advert showing a plane flying toward the Eiffel Tower, drawing comparisons to 9/11. The ad, meant to celebrate resumed flights to Paris, faced significant backlash. Critics deemed it insensitive due to the visual similarities to the Twin Towers attack.

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

The social media post was criticised online due to its resemblance to the 9/11 terror attacks in the United States.

Prime minister Shehbaz Sharif has ordered an investigation following criticism over a Pakistan International Airline advert showing a plane flying towards the Eiffel Tower in Paris. The national carrier had advertised its resumption of flights to Europe in January, starting with Paris, after the EU aviation regulator lifted a ban on it.

Pakistan’s national airline has come under fire for a “tone deaf” advert that appears to show a plane flying into the Eiffel Tower.

Pakistan's embattled national airline apologized on Friday for an advert of a plane flying at the Eiffel Tower, published to mark the first flight to Paris after a safety ban was lifted.

The total collective reach of this ad alone is 30 million now with 755,000 reactions out of which only 10pc were negative," spokesperson says.

PIA spokesman Abdullah Hafeez said Thursday that the ad, which hasn't been deleted and has more than 21.2 million views, was only ever meant to celebrate that the airline was resuming flights to Europe, and never intended to harm 9/11 survivors or victims' families.

Pakistan International Airlines came under intense scrutiny after it shared an advert that appeared to show one of its planes flying into the iconic Eiffel Tower

An advertisement meant to celebrate the resumption of flights to Paris showed a jet pointed toward the Eiffel Tower.

The Pakistan International Airlines released the advertisement on Friday to celebrate the resumption of flights to Paris that same day. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.