The campaign, created by Wieden+Kennedy and the brand’s in-house agency, The Kitchen, has been tailored for European ...

Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional ...

The ice-cream brand’s work spans Clapham Colossus and Piccadilly Lights and also features immersive sampling experiences.

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is ...

Car brands didn’t just bring horsepower to the Goodwood Festival of Speed this year – they brought retail media strategies, ...

The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?

As AI agents move from sidebars to the heart of the web experience, brands will need to rethink trust, data, and ...

From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads ...

Following a suspension of its NOM certification, PATRÓN doubles down on ingredient transparency with a bold U.S. push that ...

The viral Spotify ‘band’ turned out to be an AI-generated art project, raising new questions for marketers about trust, ...

From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...