"The company has already all but guaranteed this will be its biggest quarter ever for total revenue and iPhone sales." ...

A place for Apple traders and investors to share their best ideas.

"During the initial two weeks of availability, base model sales in China were almost double that of the base iPhone 16 over ...

From a note to Wedbush clients that landed on my desktop Sunday.

"It didn't dawn on my that I was having a stroke." ...

From Bloomberg's "Trump Dines With Apple, Salesforce Chiefs at Tokyo Dinner" posted Tuesday.

The videos that caught my eye. More as they come in.

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), ...

From "Global smartphone market grows 3% in Q3 2025, led by emerging economies" posted Thursday.

From Rolfe Winkler's "How Tim Cook Evaded Disaster at Apple This Year" posted Friday by the Wall Street Journal.

Exclusive: The Apple 3.0 analysts (pros and indies) have placed their bets in advance of today’s June quarter results.

This quarter, the independents are $2 billion more bullish than the pros.