“When a celebrity is hired, in most cases, it leads to people remembering the celebrity and not the brand itself,” said Erich ...

As the line between clever provocation and brand damage gets thinner, more marketers are choosing to walk that line.

Lyndsey Corona will depart from Ogilvy after serving as its U.S. CEO for less than a year, Ogilvy confirmed to Campaign.

Armed with global consumer research, athlete endorsements and rapid product drops, the 113-year-old brand is betting on ...

EXCLUSIVE: The agency’s new head of production and global CCOs have been with the global creative network since 2019.

EXCLUSIVE: The Omnicom Media agency will be responsible for cross-market coordination across the alcohol company’s ...

As global creator ad spend nears $44B, brands must treat content as core media infrastructure — or risk losing their ...

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

That’s the kind of question WNBA fans got to ask the WNBA All-Star and ESPN analyst, who formerly played for the Connecticut ...

For years, Insurance’s Dr. Rick has waged a losing battle against “Parentamorphosis,” the brand-coined condition that ...

From Nike's iconic consumer obsession to Google's search-driven storytelling, Jonathan Johnsongriffin breaks down the ...

Billion Dollar Boy tackled this issue on the creator side earlier this year by launching a tool that helps creators get paid ...