The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and ...

Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...

Articles written by Siddharth Raman ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

The Indian Premiere League (IPL) has become one of the world’s largest marketing ecosystems. According to data from the Broadcast Audience Research Council India (BARC), it attracted more than 25.50 ...

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