Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.