AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. Marketing technology was already evolving at ...

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them. How do you create brand meaning that’s algorithm-proof? By creating ...

HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. B2B marketers usually treat Super Bowl week like ...

From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice. Over the last decade, I’ve watched MOps teams add more and more tools to their ...

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The ...

Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. Are consumers finally cozying up to AI? After years of research showing consumers ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. Every year, Spotify Wrapped reminds marketers ...

The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle.

TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text ...

Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a query that her ideal customer would ...

See why competitors are outranking you and take back your market position with actionable insights.

Most marketing ROI reports don’t fail because marketing underperformed. They fail because they answer questions executives aren’t asking. Marketing has no shortage of data. Dashboards overflow with ...