HOUSTON, May 28-- Shell Oil Products US and Motiva Enterprises LLC, the companies that market the Shell brand of gasoline in the US, are converting more than 100 Texaco stations in New York City and ...
NEW YORK: In an increasingly complex world, consumers value simplicity, with 63% more likely to recommend a brand for that reason while 69% are prepared to pay more to get a simpler experience. And, ...
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are ...
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