What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns?

Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

Google has been working on a technique — called Federated Learning of Cohorts (FLoC) — to target ads based on clustering users into groups with similar interests, which it claims is superior ...

Google’s recently-announced delay of the end of digital ad “cookies” until at least year-end 2023 still leaves much of the multi-billion-dollar industry as uncertain of the future as the ...

Google is paying a $268 million fine and, in a first, has agreed to overhaul its advertising platform to settle an antitrust probe in France. After a two-year investigation, the French Competition ...

Google to overhaul ad tracking on Android phones used by billions The tech giant wants to make Android more private, but the move will raise antitrust concerns.

Google will roll out an “About this ad” menu that offers more information about advertisers and their other campaigns, hoping to make it easier to catch scams on the platform.

The DOJ and Google filed their respective witness lists for the remedy phase of the ad tech antitrust trial. Lots of familiar ...

A version of this article appears in print on Nov. 1, 2021, Section B, Page 2 of the New York edition with the headline: The Ad Empires of Google and Facebook. Order Reprints | Today’s Paper ...

Google Removed Over 3 Billion Ads, 5.6 Million Advertiser Accounts in 2021 The company aims to protect users by getting rid of abusive advertising behaviors.