Gen Alpha Is Helping Revive China’s Struggling Malls

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Your kids might be 'aura farming' and 'clip farming.' Do you know what it is?

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

6 Lessons From the ‘90s Parents Should Teach Their Gen Alpha Kids

Growing up in the ’90s taught kids patience, creativity, and how to handle boredom without constant screens. ’90s kids ...

Gen Alpha can’t be ignored

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Reaching Gen Alpha: SuperAwesome Bolsters Audio Strategy with Starglow

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

Gen Alpha are Discovering their New Favorite Characters on Lingokids

New survey data from Lingokids, the No. 1 entertainment platform for young kids, shows the company is becoming a powerful discovery engine for entertainment brands, with kids not only meeting new ...
AOL

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker, according ...
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Kardea Brown reveals the Gen Alpha slang she now uses thanks to young bakers on Baking Championship: Next Gen

Kardea Brown talks about hilarious slang lessons from young bakers and how “the ick” became part of her vocabulary.
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Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...